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All posts tagged "variable pricing"


Monday, April 13, 2009

Variable Pricing Hurts Sales Rankings

Posted by Jeff Campbell in "Apple Software (iPhone/iPod Touch)" @ 10:00 AM

http://feedproxy.google.com/~r/feed...~3/xhoGpdf1yEs/

"Two days after the Apple iTunes Music Store raised prices on some individual tracks, there was evidence the increases have hurt the sales rankings of songs given the higher $1.29 price," Glenn Peoples reports for Billboard. "On Wednesday, one day after the price increase, the iTunes Top 100 chart had 40 songs priced at $1.29 and 60 with the original $0.99 price point. The $1.29 songs lost an average of 5.3 places on the chart while the $0.99 songs gained an average of 2.5 chart positions," Peoples reports."

Just proves the point that when you increase price, demand will go down and vice versa. I think I learned this in economics. If this continues, the record labels might not like this tiered pricing after all.


Wednesday, April 8, 2009

Variable Pricing Now Live in iTunes

Posted by Jeff Campbell in "Apple Software (iPhone/iPod Touch)" @ 12:00 PM

http://theappleblog.com/2009/04/07/...cing-goes-live/

"We warned you that this day was coming (OK we were actually off by one day, but that only means you had more time to buy that coveted All-American Rejects track), and now it's here: Apple has finally made good on their promise to introduce variable track pricing in the iTunes store. Songs now range from 69 cents to $1.29, with most still occupying the 99-cent mid-point that, up until today, was the only price tag available."

Kind of interesting, in the article it notes that individual tracks on some albums have variable pricing, from $0.69 USD to $1.29 USD, but you can still buy the album for the normal album price of $9.99 USD. As a counter to that there are also some that have all the tracks priced individually at $1.29 USD and have increased the album price. The point I got from the author was that it isn't easy to find the low priced tracks on iTunes, rather it is more hit and/or miss. It will be interesting to see how this all sorts itself out.


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